From: Stemilt Nutrition Roundup Newsletter - June 2007
Consumers will see Elmo and Stemilt’s delicious sweet cherries in more places than just the produce section this summer as Stemilt Growers and Sesame Workshop, creators of Elmo and Sesame Street, team up to teach kids and parents about this nutritious fruit.
Stemilt Marketing Director Roger Pepperl said the red, lovable character from Sesame Street is the perfect mascot for the company’s product because he is so recognizable and fun.
“This is the third year that Elmo has been part of our effort to inform consumers about the health benefits of eating cherries,” Pepperl said. “His wholesome image on Sesame Street fits well with the wholesome goodness of our product.”
The display emphasizes the antioxidants present in cherries and features two important logo endorsements: one is from Sesame Street’s Healthy Habits for Life program, which promotes balanced diets and active lifestyles for children. The second is the new Fruits & Veggies - More Matters logo from Produce for Better Health, a Wilmington, Del.-based foundation charged with creating and supporting programs that encourage greater U.S. consumption of produce.
Pepperl said Stemilt designed the unit so that it can be separated into four different displays, allowing supermarkets to deliver the cherry nutrition message in more areas of the store.
Elmo from children’s TV program Sesame Street touts nutritious sweet cherries from Stemilt in display units that appeared in stores nationwide.
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