The truth is, we’re an old-fashioned kind of company.
"We need to grow fruit that makes the consumer want to continue to come back for more" - West Mathison
We started out as a family business, so we keep an eye on each other and watch out for each other, just like families do. You can count on us to watch out for you, too, whether you’re a grower, a customer, or just a lover of delicious fruit. That’s how we stay true to our founding principles and remain a leader in the tree fruit industry.
Our mission:
To maximize our long-term return to the land by building consumer demand.
Our core values:
To be ethical and obey the law
To treat workers, growers and customers fairly
To be environmentally conscious
To grow, pack and deliver World Famous Fruit